I have always said how amazing Jimmy Jane are this PR stunt outside a Babeland sex shop confirms this. For one day a ice cream van will played host to someone in an anatomically correct vagina costume selling you ice cream with an additional option of chocolate body paint on top. Winning!
Maybe my mind is in the gutter 99.9% of the time but I have to say using a “Mister Softee” van is also inspired :-D (thanks to @greekstreet for the tip).
(ok I am picky but I just wish they had a better picture than this rubbish one)