Lego rolls out the barrel

23 Apr


Lego agencies continue to push creative boundaries not just products. To promote the 3D version of Star Wars: Episode One – The Phantom Menace, a barrel made of 20,000 Lego pieces was built and showcased around German theatres. When rotating the barrel played the film’s signature theme tune:

“the barrel was constructed by pro Lego builders Rene Hoffmeister and Axel Al-Rubaie, and features well-known locations from the series, including the Death Star, Tatooine, and Endor”

(read more)

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