Mike D for Mercedes Benz

21 Apr

OK so this is how you launch a car in this case the Mercedes-Benz’s Avant/Garde Diaries: Transmission LA: A/V Club, curated by Mike D of the Beastie Boys at MOCA. The updating of the car badge necklace is a simple but inspired touch.

Thanks so much for Notcot for sharing their experience at the event.


The I never thought i’d be the girl wearing a heavy gold chain… especially a gold chain with a Mercedes Emblem! But tonight it happened… I remember as a little girl, being terribly confused when my dad’s Mercedes emblem was stolen. He tried to explain that people turned them into necklaces… It was the 80s. I was pretty young… and it wasn’t until years later that it all started to make sense. Mike D has apparently always had a thing for the car emblems, and even Inspired Fad Boosts VW Emblem Thefts when he was wearing a large VW emblem off a car on a gold chain… So it’s only natural that when curating this art festival (which they gave him carte blanche on!) he created a HUGE Mercedes emblem hanging on a large chain in the central pavillion of the exhibition… as well as a few huge emblems tucked around the space… and then around 25 special chain necklaces with authentic Mercedes-Benz emblems for the artists and key brand folks…

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