Today the doors will swing open on what has been billed as possibly London’s Toughest Hotel experience as “Hotel Alcatraz” arrives in Kings Cross, London. The opening of “Hotel Alcatraz” coincides with the launch of J.J. Abrams’ new drama series, Alcatraz (see above), which starts on UKTV’s entertainment channel Watch from today (Tuesday 13 March 2012) at 9.00pm.
As a freelance creative I get to work on some really cool projects, in this case working on the creation of a rather awesome hotel for the lovely Hope & Glory PR and their client Watch / UKTV. The installation built by the unbeatable production team at Helix 3D, it may all look grotty and old but it’s brand new and made to look like that so it recreates the experience.
Watch has created the experience to enable fans of the show to get a better understanding of the lives of prisoners and to bring the show’s characters to life in present-day London.
In order to promote the TV show of the same name an EXACT replica of four cells from Alcatraz was recreated in Kings Cross Field Street, which has now opened as a hotel offering people the chance to stay overnight for free during it’s test opening which is this week only. If you fancy a unique night in London, and the chance to watch a pretty awesome TV show from you cell (a prisoner reward for good behavior) then head to Late Rooms from 1200 today to book your room.