Guardian’s Three Little Pigs

12 Mar

This advert for the Guardian’s open journalism is a seriously clever piece of writing & advertising. Screened for the first time on 29 February 2012, it imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion.

My favourite part? The fake tweet “keep your chin chin chins up fellas”…

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