Tower Bridge Balloons

2 Oct

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All credit to Disney PR for this stunt to mark the launch of Disney-Pixar’s UP. It saw Tower Bridge opened for a hot air balloon for the first time in it’s history (apparently).

More than 500 mini balloons were woven together with 18 miles of thread to create the contraption which sailed through the famous bridge. It was steered via tug and the images from the stunt are astonishingly good.

The contraption made it’s way upstream from Wapping aided by a tug boat to keep them it all on course.

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The thing is I am not too sure is really is a massive ‘first’ now I have seen the image below;

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Source: Press Association

3 Responses to “Tower Bridge Balloons”

Trackbacks/Pingbacks

  1. UP au Tower Bridge | Paperplane - October 4, 2009

    […] sous le Tower Bridge ouvert. C’est d’ailleurs la première fois de son histoire que le pont s’ouvre pour une opération marketing. Superbe opération qui reprend parfaitement l’esprit du film […]

  2. Promoblog » Ação Up - October 5, 2009

    […] Visto Aqui. […]

  3. Hyperbolation » Blog Archive » link round-up - October 8, 2009

    […] bridge opens for giant mass of balloons promoting […]

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