Both Lego as a company, and it’s super fans, do so many awesome things with this globally iconic brand (I loved the dark LEGO suicide series) I would have thought it would have been pretty tough going to come up with a new creative approach involving the hallowed bricks. That’s said I am not surprised they have pulled something rather special out of the bag for their 50th anniversary of the LEGO brick in Australia: an over sized pop up Lego forest.
This brilliant concept includes pop-up forest includes brightly coloured LEGO flowers and 4-metre tall LEGO pine trees. The LEGO forest sprouted from the city streets to mark the launch of the LEGO Festival of Play, a nine-month event which celebrates the 50th anniversary of the LEGO brick in Australia.
What would you like to see next from LEGO – would love to hear your thoughts?
Click here to read more about Sydney’s LEGO forest, or here to see the LEGO Sydney Opera House, part of the brands ongoing architecture series.
PS: I have blogged about LEGO a lot in the past!! Search the site – there are almost 50 related posts.
This is amazing – the Australian city of Sydney has had an Oompa Loompa style makeover. Remember these images are showing the REAL colour as seen by residents.
The city has been drowned in a giant dust storm giving the effect not far off how you would imagine an Armageddon may be. It would freak me right out to wake up and find your entire city covered in red smog – but thanks to gale force winds from the West that is exactly what happened to residents of Sydney. Time to hook out those swine flu masks and explore. Incredible images – time to wow and flutter for sure.
This set of posters to promote the Sydney International Food Festival are going down rather well online;
Matchboxes covered entirely in hundreds and thousands, wearing tuxedos and fashioned into chests of drawers will be up for grabs this week as Sydney club based art night The Wall hosts a special show by the Matchbox project. Each week, a decorated matchbox with a tiny present hidden inside is left by a girl (and sometimes willing friends) somewhere in her travels. After nearly two years, over a hundred boxes have been left all around this city, in Newcastle, Melbourne, Paris and London, as well, containing everything from lego men, marshmallows, baby harmonicas and specially commissioned artworks. In a new twist, you won’t have to find a box, but can bid on it during the silent auction. The only catch is, it’s based on looks only, no clues as to what’s inside (source).