After the awesome Futureheads cake cutting action at Cake Britain I pondered for a while on who could open Eat Your Heart Out. The amazing Adam Sagir suggested a band he manages, The Defiled, and fuck me they did an absolutely perfect job of it. I refuse to believe there is a better way in the world of opening a cake shop! There is also really no way of summing it up in words – so let me try and tell the tale though these series of images…
1) The lovely Ellie’s cakes made The Defiled cake, I provided them with syringes of ‘blood’ to tit about with too
2) The Defiled were then given a VERY sharp cleaver with instructions to cut the cake, squirt the ‘blood’ everywhere and open the shop
3) The cake was cut followed by cake fight which had the press running for cover (I boxed clever and was already hiding in the shop). Much cake in a LOT of people’s hair!!!
4) Alex managed to also cut his finger really badly – oh yes it had to be the keyboard player didn’t it!
5) There REALLY was a lot of blood, I am not just writing that for effect
6) Meanwhile the rest of the band posed for photographs (note the brilliant detail of cake still in hair)
7) They also ate a lot of cake funnily enough
8) Emergency first aid was needed (!!!)
9) A show of solidarity (ok piss taking) as first aid took place
10) Fully bandaged































