The Selfridges shop windows (seen by MILLIONS of people) have had a musical makeover with windows based on songs from Florence and The Machine, Dizzee Rascal, Hot Chip (by Pete Fowler above), Empire Of The Sun, Paloma Faith The XX and Marina And The Diamonds. The stores most ambitious project to date!
Each of the acts has personally designed their display which they have based around one of their songs – Hot Chip’s chose I Feel Better, the window from Florence And The Machine illustrates her song Cosmic Love, and Dizzy uses Bonkers. The concept for these windows is ‘Sounds of the Mind’ is a celebration of the power of the lyric and is designed to tie in with the start of the festival season.
These windows are part of a themed sequence of displays which includes others by Selfridges own experts. Passers-by will have a chance to guess the songs which inspired the other windows at the London and Manchester stores via their NEW website (you can now shop online whoop whoop).
But OF COURSE I have a favourite – it’s Pete Fowlers for Hot Chip and here are some of it’s design sketches, and close ups: