Wesker & Son – Resident Evil’s Human Butchery

28 Sep

Hello I’m back!!!

One of the reasons I took a break from blogging was I had lots of work on, so posting about one of those very projects which took me away from the site in the first place seems a great place to kick things off again…

Essentially I was briefed directly by Capcom to come up with a concept to launch Resident Evil 6 in the UK and the ‘Human Butchery’ was born. I looked after the creative execution & event planning, working with PR agency Full Fat in executing the PR side of the campaign. What I love about being a freelance creative director is you get to do some really really great things, and despite not being a fan of meat (bleargh) I loved every second of it. If I only did campaigns for clients about things I loved then my work would be limited to shoes, cats, dogs and my dear friends The Futureheads so clearly I have to branch out waaaaaaaaay outside my comfort zone!!! More updates to come on other aspects of the campaign (such as creating murder scenes and screen printing in human blood) but for now I wanted to share images of Wesker & Son itself – a pop up human butchery launching Resident Evil 6, and open to the public on the 28th & 29th September should any of my dear readers wish to buy some tasty human limbs created by the amazing food artist Sharon Baker.
#nohopeleft

See the Reuters video of the event here.

15 Responses to “Wesker & Son – Resident Evil’s Human Butchery”

  1. Cakehead Loves Evil September 28, 2012 at 10:30 am #

    Reblogged this on EAT YOUR HEART OUT 2012 and commented:

    My day job – hope you like this as much as the cakes! x

  2. quantumphysica September 28, 2012 at 4:09 pm #

    Oh god… I WANT!
    I would love to serve my loyal Experiment Nr 7 a hand for dinner… I promised him I would one day…

  3. Mad Dog September 29, 2012 at 1:26 pm #

    I went to see it yesterday and it looks amazing!

  4. reneewilkins October 1, 2012 at 5:37 pm #

    OMG (there I said it) this is amazing! It looks so good, so real! Annoyed I missed seeing it in real life :(

Trackbacks/Pingbacks

  1. Resident Evils Human Flesh Butchershop › Nerdcore - September 28, 2012

    [...] auch die abgeschnittenen Penis-Häppchen auf der Theke. Die Aktion kommt von der alten NC-Bekannten Miss Cakehead (Twitter), deren Anatomie-Kuchen und Zeugs ich hier schon hundertmal gepostet habe. Tolle [...]

  2. Wesker & Son – Human Butchery Promotes Resident Evil 6 | MISS CAKEHEAD - September 28, 2012

    [...] in the news section on this site many times so I just wanted to add a short update and say if want to see more of the actual shop head here, in the meantime here is a safe snap below. Remember this was promoting an 18+ game so some of the [...]

  3. Faking Murder Scenes – Part 1 « Cakehead Loves Evil - September 28, 2012

    [...] part of the Resident Evil 6 launch project, and leading up to the @weskerson opening,  I was recently part of a team who shot a series of [...]

  4. Edible human limbs – and heads – go on sale at pop-up butchery in gruesome Resident Evil PR stunt | PR Examples - September 29, 2012

    [...] This blog post by creative director Miss Cakehead really delves into the process and includes some brilliant images, so please do have a read. [...]

  5. J’avo caught human thigh steaks’ – Gruesome Resident Evil PR stunt | TheMarketingblog - September 30, 2012

    [...] This blog post by creative director Miss Cakehead really delves into the process and includes some brilliant images, so please do have a read. [...]

  6. Capcom abre carnicería humana de Resident Evil Wesker & Son | AniGame - Donde eres lo que eres - October 1, 2012

    [...] Via Street Anatomy I Cake Head Loves Evil [...]

  7. „Menschliches“ Fleisch zu kaufen - October 2, 2012

    [...] Food artist Sharon Baker ist verantwortlich dafür, dass es aussieht, als würde man abgepackte Hände und an Haken gehängte Torsos kaufen. Ich habe mir fast in die Hose gepullert. Genialer Stunt, erfolgreich umgesetzt. Proceeds from the sale of „Peppered Human & Lemon Sausages“ and „J‘avo Caught Human Thigh Steaks,“ along with pots of Red Herb and Green Herb (which provide health in the game), will go to the Limbless Association. Fans will also be invited to attend two days of lectures at St. Bartholomew’s Hospital Pathology Museum about how Resident Evil’s themes relate to real-life research. [...]

  8. ‘Human meat’ butcher shop gets gamers hungry for Resident Evil 6 - October 3, 2012

    [...] bloody creative genius behind Wesker & Son is Miss Cakehead. You might remember her from the decidedly less gruesome pop-up Steve Jobs tribute cake shop in [...]

  9. Curator » 'Human meat' butcher shop gets gamers hungry for Resident Evil 6 - October 3, 2012

    [...] bloody creative genius behind Wesker & Son is Miss Cakehead. You might remember her from the decidedly less gruesome pop-up Steve Jobs tribute cake shop in [...]

  10. ‘Human meat’ butcher shop gets gamers hungry for Resident Evil 6 | Every Single HOUR! - October 4, 2012

    [...] bloody creative genius behind Wesker & Son is Miss Cakehead. You might remember her from the decidedly less gruesome pop-up Steve Jobs tribute cake shop in [...]

  11. Wesker & Son (Wholesale Meats) Human Butchery at Smithfield Meat Market « The Ponderous Pilgrim - October 7, 2012

    [...] controversy about the aesthetics of separated human body parts (thanks to the mildly-named Miss Cakehead) seems to have been generally successful in publicising Resident Evil [...]

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