Wesker & Son - Resident Evil's Human Butchery

Hello I’m back!!!

One of the reasons I took a break from blogging was I had lots of work on, so posting about one of those very projects which took me away from the site in the first place seems a great place to kick things off again…

Essentially I was briefed directly by Capcom to come up with a concept to launch Resident Evil 6 in the UK and the ‘Human Butchery’ was born. I looked after the creative execution & event planning, working with PR agency Full Fat in executing the PR side of the campaign. What I love about being a freelance creative director is you get to do some really really great things, and despite not being a fan of meat (bleargh) I loved every second of it. If I only did campaigns for clients about things I loved then my work would be limited to shoes, cats, dogs and my dear friends The Futureheads so clearly I have to branch out waaaaaaaaay outside my comfort zone!!! More updates to come on other aspects of the campaign (such as creating murder scenes and screen printing in human blood) but for now I wanted to share images of Wesker & Son itself – a pop up human butchery launching Resident Evil 6, and open to the public on the 28th & 29th September should any of my dear readers wish to buy some tasty human limbs created by the amazing food artist Sharon Baker.
#nohopeleft

See the Reuters video of the event here.