Both Lego as a company, and it’s super fans, do so many awesome things with this globally iconic brand (I loved the dark LEGO suicide series) I would have thought it would have been pretty tough going to come up with a new creative approach involving the hallowed bricks. That’s said I am not surprised they have pulled something rather special out of the bag for their 50th anniversary of the LEGO brick in Australia: an over sized pop up Lego forest.
This brilliant concept includes pop-up forest includes brightly coloured LEGO flowers and 4-metre tall LEGO pine trees. The LEGO forest sprouted from the city streets to mark the launch of the LEGO Festival of Play, a nine-month event which celebrates the 50th anniversary of the LEGO brick in Australia.
What would you like to see next from LEGO – would love to hear your thoughts?
Click here to read more about Sydney’s LEGO forest, or here to see the LEGO Sydney Opera House, part of the brands ongoing architecture series.
PS: I have blogged about LEGO a lot in the past!! Search the site – there are almost 50 related posts.