Say what you like about Johnny Cupcakes but their branding / presentation is fucking brilliant – clearly it is not very green but I LOVE the way a t-shirt I bought ‘for a friend’ today from their new store in London was packaged 
Don’t get me started on the less pleasing elements of my visit there grrrrrrrrrr…
In the box I also got a mini branded clear bag with a badge, card, something in a gold packet and best of all a Saved By The Bell retro collectors card!
