Jesus between this and my last post my blog has gone all bi-polar all of a sudden! Anyhow…
I LOVE what BrewDog are doing with their brand, least of all to mention their their End of History ale which is taking the piss strong and now totally sold out – well it did come inside taxidermy examples of dead roadkill.
This 55% beer should be drank in small servings whilst exuding an endearing pseudo vigilance and reverence for Mr Stoat. This is to be enjoyed with a weather eye on the horizon for inflatable alcohol industry Nazis, judgemental washed up neo-prohibitionists or any grandiloquent, ostentatious foxes.
The End of History: The name derives from the famous work of philosopher Francis Fukuyama, this is to beer what democracy is to history. Fukuyama defined history as the evolution of the political system and traced this through the ages until we got the Western Democratic paradigm. For Fukuyama this was the end point of man’s political evolution and consequently the end of history. The beer is the last high abv beer we are going to brew, the end point of our research into how far the can push the boundaries of extreme brewing, the end of beer.
A perfect conceptual marriage between art, taxidermy and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.
Sadly there were only 11 limited edition bottles of ale which came installed in REAL roadkill but I think there should have been more because what’s better after a long day than taking a swig from a hollowed-out squirrel (apparently); and because taxidermy and roadkill are a match made in heaven?!
Taxidermy aside I have to say I am falling a little in love with the Brewdog brand in general:
At BrewDog we want to push the boundaries and challenge people’s perceptions about what beer is and how it can be enjoyed. We ultimately want to show people that there is an alternative to the mainstream, generic beers and make other people as passionate about craft beer as we are. We have pushed the limits of beers in many directions, ultra hoppy low abv beers (such as Nanny State), Islay Barrel Aged Stouts, Ageing IPAs on the Ocean and doing off the wall collaborations.
An extremely strong beer, it should be enjoyed in small servings and with an air of aristocratic nonchalance. In exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.