The Selfridges shop windows (seen by MILLIONS of people) have had a musical makeover with windows based on songs from Florence and The Machine, Dizzee Rascal, Hot Chip (by Pete Fowler above), Empire Of The Sun, Paloma Faith The XX and Marina And The Diamonds. The stores most ambitious project to date!

Each of the acts has personally designed their display which they have based around one of their songs – Hot Chip’s chose I Feel Better, the window from Florence And The Machine illustrates her song Cosmic Love, and Dizzy uses Bonkers. The concept for these windows is ‘Sounds of the Mind’ is a celebration of the power of the lyric and is designed to tie in with the start of the festival season.

These windows are part of a themed sequence of displays which includes others by Selfridges own experts. Passers-by will have a chance to guess the songs which inspired the other windows at the London and Manchester stores via their NEW website (you can now shop online whoop whoop).

But OF COURSE I have a favourite – it’s Pete Fowlers for Hot Chip and here are some of it’s design sketches, and close ups:

4 Responses »

  1. MissCholet says:

    Loved the film in my teens. Just been to Selfridges thurs 29th April. Can’t say I noticed the window displays properly, hard to with a bag carrying Womble with me. Noticed something about Diz Rascal and Florence v Machine. Just focus on the shopping mission too much. Mission was accomplished. Shoe selection better at Harrods this time. Since his passing A. McQueen’s Angel shoes have jumped up £100 compared to when I tried them 6mths or so ago. Not as good a fit this time & last pair, one was exdisplay stretched more. Should go down for that reason.

  2. [...] Hot Chip – I Feel Better windows « Cakehead Loves Evil. [...]

  3. [...] Hot Chip – I Feel Better windows « Cakehead Loves Evil. [...]

  4. [...] how amazing Pete Fowler’s Hot Chip window looked in Selfridges… well clearly everyone else agreed too as he has been asked to do a [...]

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