It might be a Twike, or it may be a Bitter, but either way this Twitter bike from the Chance Collective for our client at the GLA who is looking after the upcoming East festival ROCKS. Designed by cult artist Pete Fowler (@themonsterist) for London’s EAST Festival taking place between 4-11 March – to encourage and aid interaction with the social media channels for the event. It was designed with the main colours of both Twitter, and EAST in mind and will make its debut at the launch of this year’s festival; the EAST Commonwealth Games at Spitalfields, London this Friday lunchtime.

Working with The Greenhouse Group, the bike will be fitted with a mobile which is programmed to tweet out messages when it comes within range of key areas of the festival, encouraging people to not only follow the bike online but also offline around the festival; there will also be a google maps mashup which shows the path of the bike through East London.

The decision to create the ‘Twike’ came with the cycling being one of the festival’s four main themes. There are loads of fantastic events for cyclists in this year’s EAST including the Cycle East gig tour where you can travel to three gigs taking place in splendid East London locations all in one afternoon, on your bike, for free. Pete was chosen as he works and lives in the very heart of East London (and of course is my friend who leads me astray). Bike polo can only end badly. I will not be playing!

View the Twike’s Flickr stream.

Photography / Bike Build by Bobby Whittaker

Tags: bike, east, festival, fowler, pete, polo, twike, twitter