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Erm ‘thanks’ to @wazzra for drawing my attention to this unique new product which comes in four colours – Ginger, Marilyn, Bettie & Audry. I actually have no idea what to say so from their website:

My New Pink Button ™ is a temporary dye to restore the youthful pink color back to your labia. There is no other product like it. This patent pending formula was designed by a female certified Paramedical Esthetician after she discovered her own genital color loss. While looking online for a solution she discovered thousands of other women asking the same questions regarding their color loss. After countless searches revealing no solution available and a discussion with her own gynecologist she decided to create her own. Now there is a solution!

The instructions for each colour are also certainly unique.. …for example:

• Audrey – For the woman that loves to be daring, we bring you “Audrey”! This is the deepest, darkest color that we offer to give you a bold burgundy pink color. Perfect for everyone, and your own base color will determine the depth of this shade. Tonight its Show time!!

• Dye System Kit includes 20 disposable applicators, mixing dish, labia colorant dye and instructional guide.

• Our Products are Never Tested on Animals, but it will bring out the Animal in You!

• Easy to use – applies in just one minute – and your pink is back!

• 20 applications per bottle