Lego life: 1. The Press pack; 2. real children looking on; 3. reinforced security gates; 4. the PM’s aides; 5. a police guard; 6. Gordon Brown; 7. plain-clothes protection officers; 8. the door of No10; 9. a real building at Legoland
Legoland have totally nailed PR today with a double page spread of Downing Street created in logo featuring as a full double page spread in one of today’s Sunday papers. It comes with quirky touches to try and ensure it has media value such as a press pack outside, and a removal van.