Vegetarian Revolution

20 Jun


Lydia Guevara, the granddaughter of Cuban revolutionary leader Ernesto ‘Che’ Guevara, is the face of a new PETA campaign touting ‘the vegetarian revolution’ for their first advertising campaign in South America. The campaign will debut in Argentina this October, and will also been seen internationally.

At first it may seem a random choice, but once you have seen the image it works perfectly. AWESOME.

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